Action Plan for Promoting High Quality Development of Livestreaming E-commerce in Shenzhen (2023-2025)

On 24 Mar 2023, the Commerce Bureau of Shenzhen Municipality published the notice of issuance of “Action Plan for Promoting High Quality Development of Livestreaming E-commerce in Shenzhen (2023-2025)” (hereafter “Action Plan”).
The action Plan put forward Shenzhen’s goal of having the sales figures generated by the livestreaming e-commerce industry top 300 billion yuan (US$43.68 billion) by 2025. The plan pointed out that Shenzhen will accelerate the high-quality development of livestreaming e-commerce in the city, in a bid to help turn Shenzhen into an international consumption center and a globally influential city for livestreaming e-commerce.
A total of 11 specific tasks were proposed, including accelerating the construction of livestreaming e-commerce bases, encouraging the innovative development of e-commerce platforms, creating a professional service ecosystem for livestreaming and promoting the construction of livestreaming e-commerce supply chain.

24.03.2023

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